99 Brand Malt & Wine FAQs

Why have you made a malt-based and wine-based versions of 99?

Over the years, we have received feedback from consumers wanting to purchase 99 Brand products in the widest variety of convenient shopping locations, including stores that can only sell beer, malt beverages and wine products. To meet this demand, we developed a great tasting malt product and an excellent wine-based product under the 99 Brand name. Both malt-based and wine-based 99 Brand products are made using our proprietary recipe, capturing the essence of the 99 Brand taste and multiple flavor experience consumers love. We can now offer these malt-based and wine-based 99 Brand products around the world including an additional 170,000 stores in the U.S. that can only sell beer, malt beverages and wine products, but not spirits.

What are the malt-based and wine-based versions of 99 Brand?

The malt-based and wine-based versions of 99 Brand are alcohol alternatives to spirt-based offerings. They have been carefully crafted by our team to have similar flavors to our spirit-based 99 Brand flavors.

Unlike the spirit-based version of 99 Brand with 99 proof, the malt- and wine-based versions of 99 Brand can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations and are lower-proof (5% ABV / 10 proof to 49.5% ABV / 99 proof).

99 Brand 99 proof continues to be available in liquor stores across the country.

You can determine the alcohol base of the product (spirit, malt, or wine) by reading the bottom of the front label on the bottle.

What is the difference between the 99 Brand versions?

Our malt-based version of 99 Brand is lower proof and the bottom front label of the bottle or bottom of shrink-wrapped multipacks states that it is a “malt beverage with natural flavors.”

The spirit-based versions of 99 Brand with 99 proof or 42 proof have higher proofs and labels that state that the product is a “Liqueur.”

Unlike the spirit-based version of 99 Brand, the malt-based and wine-based versions of 99 Brand can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations. The spirit-based version of 99 Brand continues to be available in liquor stores across the country.

How can I tell the difference between 99 Brand products?

There are key differences between the 99 Brand labels.

  • Any product labeled at the bottom front label of the bottle or can or bottom of shrink-wrapped multipacks as “malt beverage with natural flavors” is a malt product and can be found in 30 proof.

Why did you choose 30 proof (or some other lower proof) for the malt- and wine- based versions of 99 Brand not the higher 99 Brand proof of the spirits-based versions of 99 Brand?

Unlike the spirit-based version of 99 Brand, the malt- and wine-based versions of 99 Brand can be sold in beer, malt beverage and wine stores for our fans who want the widest variety of convenient shopping locations. However, many states and countries have laws that prohibit malt beverage and wine-based products being sold above a certain alcohol content. We chose an alcohol content that would allow us to provide our fans with great tasting products and with as many additional shopping locations as possible.

Is malt-based or wine-based 99 Brand replacing 99 Brand 99 proof (spirits-based)?

No, absolutely not. The spirit-based versions of 99 Brand continue to be available in liquor stores across the country. Malt-based and wine-based 99 Brand products are additional offerings in our lineup. We also have several other exciting new 99 Brand products and flavors coming to market soon! Stay tuned!

Is malt- or wine–based 99 Brand a fake or knock off?

Malt- and wine- based 99 Brand products are genuine malt-based or wine-based alcoholic beverages produced by the makers of 99 Brand. They have been developed using a proprietary recipe, capturing the essence of the 99 Brand taste and flavor experience consumers love. We also have several other exciting new 99 Brand products and flavors coming to market soon. Be on the lookout for these too!

How many extra stores does this mean I can buy 99 Brand in?

In the United States, there are 170,000 accounts licensed to sell beer, malt beverages and wine that cannot sell the spirits-based version of 99, so there are many additional opportunities for fans who want a wider variety of convenient shopping locations!

99 Brand 42 Proof (Ohio product) FAQs

Why have you made a 42 proof (21% alcohol by volume) spirits-based 99 Brand?

Over the years, we have received feedback from consumers wanting to purchase 99 Brand products in the widest variety of convenient shopping locations, including locations in Ohio that can also sell spirits at or below 42 proof. To meet this demand, we developed an excellent version of 99 Brand at 42 proof (21% alcohol by volume) that is spirits-based and made using our proprietary recipe, capturing the essence of the 99 Brand taste and flavor experience consumers love at a lower proof.

What is 99 Brand 42 Proof? What does 42 Proof mean?

99 Brand 42 Proof is a spirit-based 21% alcohol by volume (ABV) version of our original 99 Brand 99 Proof (49.5% ABV)– it offers the taste and flavor experience our 99 fans love with a lower alcohol content.

Is 99 Brand 42 Proof replacing 99 Brand 99 Proof?

No, absolutely not. The 21% ABV versions of 99 Brand are additional offerings to our original higher-proof 99 line up, which continue to be available in liquor stores across the country. We also have several other exciting new 99 Brand products and flavors coming to market soon!

99 Brand Ready-To-Drink FAQs

Where can I find 99 Ready-To-Drink (RTDs)?

Currently, 99 Brand Ready-To-Drink (RTD) products are available in the US. These are malt-based offerings at lower proof than our traditional 99 Brand spirits-based offerings. You can find 99 Brand RTDs in liquor stores, convenient stores, beer, and wine licensed locations across the country. We hope you enjoy our 99 Brand RTD combinations!

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